We have become so engaged with blogging that we might have lost the sense of meaning along the way. So here is a little recap:
According to Wikipedia, a blog is a short form of the term “web log”.
“A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (Art blog), photographs (photoblog), videos (Video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts.”
But does blogging live up to be all this? The answer is no. Blogging has become much more than a few sentences and short descriptions! It has almost become a way of life!
From writing your opinions, to commentaries, to bad or good services or experiences, to even a single parent asking how to raise his baby daughter! It is mind-blowing when you think about all the topics that people blog about. And when you let your mind go, you will realize the possibilities that lie in all these blogs.
In December 2007, Technorati tracked more than 112,000,000 blogs! Imagine one of these blogs is written about your company, whether it is negative or positive, the impact is amazing. Of course not every blog owner has a long list of readers, but someone might end up on that blog one day and it might just be that they are impacted by what that blogger has said.
A very good example is a well-known estate in the Western Cape. Someone came to visit the farm and had a bad experience at the restaurant and blogged about it. This quickly came to the attention of the person in charge of the social media of the estate. He contacted the blogger, apologized for the inconvenience and handled the situation in a positive manner. This lead to a blog about the quick response of the estate. What a way to turn things around! It’s like a new way of doing PR!
If you have not yet realized the impact that blogs have on the business environment, the time is now! Otherwise you may loose valuable customers. It is not about keeping the consumer in the shop happy anymore; the cyberspace community also needs to be considered.
That is the main thing traditional ways of communication tend to neglect. If you neglect online, you neglect your company’s future!