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Archive for the ‘Marketing’ Category

Why should I subscribe to your newsletter?

What a great way to keep fans and followers updated on what your business is up to.

But lately, I’ve found that some companies treat all of their audiences the same – giving the same information out to everyone and at the same time. Shouldn’t the one group experience some benefits above the others?

For example: I am a fan of your work. I follow your Twitter and Facebook feeds, and I subscribed to your newsletter – as you asked fans to do… Now every day you make a new blog posting, I see it on my Facebook feed, a few seconds after on my Twitter feed, and then within a few minutes I find the same blog posting in my mailbox. I would think that if you ask me to “Subscribe to our newsletter”, I would have some sort of advantage above your other followers. Like maybe I get the blog postings as soon as it is published, whereas the Facebook and Twitter followers get it only after an hour or later that day.

As all of the above means of communication are there to keep your customers/followers happy, why not try to make them feel special also? Instead of spamming their feeds with an overload of the same information.

Or what about a special promotion running only for newsletter subscribers?

The same applies to the other feeds. Make an exception for each platform. Your Facebook followers might enjoy more photos describing your update, while your Twitter followers will need a tweet with “grabbing” content.

The main thing you have to keep in mind is that your followers, on any platform, will have to WANT to read further, WANT to click on the link, WANT to comment/like/retweet, and last but not least, they will have to WANT to subscribe to your newsletter. Otherwise, if they can’t find anything on why they should, why would they?

Other interesting articles on this subject:


That was really stupid, girl – COPYRIGHT INFRINGEMENT

I am so disgusted right now! Just read an article, where a not-so-well-known wedding photographer posted not one or two, but numerous posts from other photographers, claiming it was her own. And she even elaborated on how cute the couple was etc etc.

I don’t know what time Meagan Kunert, a Conway, Arkansas, wedding photographer, went to sleep Tuesday night. I can only surmise from her last online posts that day that it was a night like any other. After a long day of caring for her children, juggling and organizing her upcoming work schedule, and updating her website, Facebook page, and Flickr account with stunning photographs of recent weddings, she must have retired for the night without the slightest hunch about what was going to be waiting for her the next morning.

In Vancouver, B.C., the night was a couple of hours younger. Another wedding photographer, Amber Hughes, had received a disturbing note from a colleague. He’d found a photographer who was featuring Hughes’ work on her website and claiming it as her own. Hughes visited the website, and she was shocked at what she saw. According to tweets she posted from around 10:00 pm to midnight (Vancouver time), she found Kunert had posted an entire wedding in her portfolio that had actually been shot by Hughes. Then Hughes found another of her weddings. And another. And an engagment session. At around 10:15 pm, she tweeted from her @amberhughes account, “I’m appalled by the reposting of my images by @meagankphotos as her own work.”

The lesson is this. Meagan Kunert went from being a relatively anonymous wedding photographer with a happy little business (albeit one built on a massive lie) to being reviled as a fraud and being forced to apologize in front of thousands, perhaps tens of thousands, in about eighteen hours. The power of the web, and of social media in particular, can be absolutely overwhelming. Utilize it properly, and it can spread the message you want to spread in ways you might never even have imagined. Just don’t lie.


Read the full story here

I really cannot believe someone would try this! I mean, it’s the INTERNET! You don’t mess with the INTERNET! Isn’t the whole Jessica Leandra dos Santos and Tshidi Thamane story enough evidence? Ugh!

I just need to point out again what the article says: “The power of the web, and of social media in particular, can be absolutely overwhelming.”

What is marketing? ;)

For all the ladies who have asked, (and the boys who don’t get it) “What is marketing?”, the following analogies will help clear it up… 

  • You see a handsome guy at a party. You go up to him and say, “I’m fantastic in bed.”
  • – That’s Direct Marketing.


  • You’re at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and pointing at you says, “She’s fantastic in bed.”
  • – That’s Advertising. 


  • You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say, “Hi, I’m fantastic in bed.”
  • – That’s Telemarketing. 


  • You’re at a party and see a handsome guy. You get up and straighten your dress. You walk up to him and pour him a drink. You say, “May I,” and reach up to straighten his tie brushing your breast lightly against his arm, and then say, “By the way, I’m fantastic in bed.”
  • – That’s Public Relations. 


  • You’re at a party and see a handsome guy. He walks up to you and says, “I hear you’re fantastic in bed.”
  • – That’s Brand Recognition.


  • You’re at a party and see a handsome guy. You talk him into going home with your friend.
  • – That’s a Sales Rep. 


  • Your friend can’t satisfy him so he calls you.
  • – That’s Tech Support. 


  • You’re on your way to a party when you realize that there could be handsome men in all these houses you’re passing. So you climb onto the roof of one situated toward the center and shout at the top of your lungs, “I’m fantastic in bed!”
  • – That’s Spam.